Orbit Gum Packaging

Orbit Gum packaging
Description

Worked directly with the brand managers of Wrigley’s Orbit Gum at Interbrand in Cincinnati, OH to understand mood boards and branding from a unique perspective. Developed a redesign for Orbit’s variety pack sold in big-box stores.

Concept

Highlight how the four mint flavors come together in one package by showing the unique flavor elements swirling into the Orbit logo. Add flexibility to the Orbit logo by allowing the left outermost ring around the “O” reveal the flavor swirl.