Huffy Design Studio Branding

Huffy Design Studio logo
Huffy Design Studio envelopes
Huffy Design Studio letterhead
Huffy Design Studio branding
Huffy Design Studio sketches
Huffy Design Studio sketches
Huffy Design Studio sketches
Huffy Design Studio sketches
Description

The Huffy Corporation is a mass-market bicycle company headquartered in Dayton, Ohio. Huffy’s internal design team wanted a unique brand for their studio that they could use to distinguish themselves from the corporate office and promote their services to outside clients.

Concept

The concept came while looking at a photograph of a bike frame above my desk that looked like a “H”. The design team’s function is to constantly create new decals and stickers so it made sense for the brand to be flexible — have a stationary element that could be altered. Each designer was given their own variation of the logo to match his/her unique personality.

A challenge I faced was that The Huffy Corporation was already using three different logos — Corporate, Headstock, and Downtube marks. I wanted to reduce the noise and increase buy-in so I used the logotype the designers had created.